All of us at Frause were so excited about starting a blog; we spent hours fighting over who would be responsible for the content. We drew straws, played rock paper scissors, even thumb wrestled for the honor. It turns out our interns have some strong thumbs (not to mention opinions). They also have the best opportunity to provide a “fly on the wall” look into the workings of Frause. Without further ado, we present Frause – through the eyes of our interns!

Thursday, September 29, 2011

The Almost Famous Kate Hudson

Hi, I am Kate Hudson (but no, Goldie Hawn is not my mom). I am Frause’s new autumn intern! I am in my senior year at Seattle University, majoring in strategic communications with an English minor. My life synopsis is best described by my Twitter handle: “Bred in Seattle. Lover of dogs, the Northwest outdoors, Puget Sound, Seattleites, travel, the news & the nonprofits I adore.” What my Twitter bio leaves out is how excited I am to be at Frause!

Dictionary.com’s first listed definition for the word intern is:

in•tern
verb (used with object)
1. To restrict to or confine within prescribed limits, as prisoners of war, enemy aliens, or combat troops who take refuge in a neutral country.

While I have been fortunate in my internship experiences, I have peers that have not been so lucky. Acquaintances have reported internships where supervisors lurk over every project or where tasks included taking out the garbage every Tuesday. For those friends, the internship experience was more in line with the aforementioned definition: an obligatory internment serving to only increase one’s job prospects after college.

My time at Frause will be no such thing.

This morning’s breakfast huddle—a morning meeting that sounds as if it was named after an athletic team’s early morning powwow to get energized—demonstrated for me how Frause is a team. A team of professionals that foster camaraderie and support, while encouraging wit. I felt welcomed and was encouraged to continually ask questions.

Throughout the rest of fall, I am eager to contribute to the office’s rapport I witnessed today in both the morning huddles and just walking down the alarmingly bright green halls. I anticipate that Frause will challenge me and dare me to inquire. I expect that I will learn. Maybe I’ll even get to teach.

Frause uses the tagline, “Not all internships are created equal.” While not all internships are created equal, neither are interns. I am enthusiastic to make my mark at Frause like no intern before.



-Kate Hudson

Wednesday, September 14, 2011

Farewell, Frause!


Thirteen weeks ago, I began my internship at Frause with a to-do list. Over the weeks, that list grew and grew, until it became three notebooks worth of completed tasks. Looking back at some of my lists, it is clear that the Frause team valued my work. I wasn’t just getting coffee for people or taking notes at meetings- I was a part of a team that respected my ideas and opinions. Seeing as I began this blog with a post about lists, I thought it would only be fitting to end on the same note. So, as a farewell, I present to you the list of my top ten moments at Frause:

1. Going to the Sounders game with the Frause team. I still don’t know all the rules of soccer, but I certainly got to know my coworkers a lot better that night.

2. Attending a PRSA meeting with Erika Schmidt. The meeting about video in social media was outstanding, but the most valuable part of the night was being able to learn more about the industry from Erika, a definite PR pro.

3. Watching Frause grow with more team members. Since my time here, we have welcomed a new Assistant Account Executive, Anthony Matlock, and a new Vice President, Natalie Price!

4. Morning meetings. Although I was particularly fond of Word Wednesdays, it was fun to connect with the team every morning over breakfast and video chat with the Portland office.

5. Working for a client, from start to finish. This is a rare opportunity for any intern, and I learned plenty, from building media lists to pitching journalists over the phone.

6. Dog Doogity. Need I say more? Hands-down, this was the most fun campaign I have ever witnessed.

7. Incorporating my love of the environment and food through working with Little Water Cantina, whose building is in the process of receiving LEED Platinum certification.

8. Writing and implementing a social media plan for Frause's Facebook and Twitter accounts with the Frause social media team.

9. Writing creative briefs for clients. Sure, this is a common project assigned in school, but it was exciting to write a creative brief for new marketing materials and being able to see the finished product.

10. Getting to know all of the members of the Frause team. Everyone has very distinct personalities, but together, they make Frause the ultimate work environment.

- Emily Nauseda

Thursday, September 8, 2011

Musings on Careers

Choosing a career path for the rest of your life can be a frightening notion, but it is a reality most college students face. Although I was lucky to find work I truly love, others have not fared as well. According to the Department of Labor, the average American transitions careers 3-5 times in their life, and I suspect that one reason for this is our need to specify our career paths early on. Throughout Europe, young adults have the option of taking a “gap” year for the sole purpose of finding their passions, instead of defining their futures. Here in the U.S., on the other hand, it is a common expectation for people to know exactly what career they want for the rest of their lives — before they are old enough to vote.

Even within my major at Seattle University, students are expected to know which industry they want to practice public relations in. I would be speaking to a classmate about internship opportunities and she would limit herself to the hospitality industry for the simple fact that she knew nothing about construction. Another friend would tell me he already decided it was his destiny to work with nonprofits, while I stood there, feeling the pressure to specify a lifelong career at the ripe age of twenty. I joined the Frause team without any inclination towards a specific industry, and twelve weeks later, I am proud to admit that I still do not know.


By working at a smaller agency like Frause, I am able to work on multiple accounts across a vast field of industries. On any given day, I will simultaneously work on a press release for a government organization and pitch a luxury resort to local media. I like to think that I am diversifying my arsenal of knowledge for the future, and it is already paying off. I can use what I learn from clients specializing in sustainable building to help restaurants that want to promote their eco-friendly features, among other paradoxes. I’ve learned that the best thing any young professional can do is stop focusing on the end result, and aspire to be a great generalist, absorbing all the knowledge they can before delving completely into any one industry. This client diversity is yet another reason that I love the field of public relations, as well as working at Frause.

- Emily Nauseda