If you are ever in the Frause Seattle office you will immediately notice all of the green. Green walls, green chairs, green business cards, green everything! Is all of this green a mere aesthetic coincidence, or is Bob Frause the mastermind behind a more covert, even sinister campaign for green? I have decided to get to the bottom of it!
Company employee Georgi craftily removed herself from any green-related responsibility, defending that “the green started before I did.” She also said that she has attempted to uphold the “company’s commitment to provide green in everything they do.” Likely story!
Sarah Murphy, who works in a purple office, is in complete green denial. “I never really noticed it before,” she puzzlingly answered. “I guess they’re just our company colors.”
At this point, my investigation was going in circles. I needed to get some answers, fast, so I decided to step up my game and talk to the big guns.
It wasn’t easy getting an appointment with company president Erika Schmidt; she is a very busy woman. Still, she took some time away from more important projects to give me a little insight into the groovy green trance that Frause has fallen under.
“The green came about two years ago when Frause re-branded” she told me. The green “popped out for a color choice and it fits our brand. It reflects our quirky, high-energy office, and the environmental work we do.” It all seemed pretty convincing. At least until I remembered that this is a PR company and Frause employees specialize in “crafting stories.” Was Erika in fact crafting a story for me?
My apprehensions however were quickly cleared away at a recent advertising meeting at Tiger Oak publications. The managing staff of Seattle magazine described how Frause has always stood out for its commitment to “green practices” and the environmental work the firm does on behalf of its clients.
Company employee Georgi craftily removed herself from any green-related responsibility, defending that “the green started before I did.” She also said that she has attempted to uphold the “company’s commitment to provide green in everything they do.” Likely story!
Sarah Murphy, who works in a purple office, is in complete green denial. “I never really noticed it before,” she puzzlingly answered. “I guess they’re just our company colors.”
At this point, my investigation was going in circles. I needed to get some answers, fast, so I decided to step up my game and talk to the big guns.
It wasn’t easy getting an appointment with company president Erika Schmidt; she is a very busy woman. Still, she took some time away from more important projects to give me a little insight into the groovy green trance that Frause has fallen under.
“The green came about two years ago when Frause re-branded” she told me. The green “popped out for a color choice and it fits our brand. It reflects our quirky, high-energy office, and the environmental work we do.” It all seemed pretty convincing. At least until I remembered that this is a PR company and Frause employees specialize in “crafting stories.” Was Erika in fact crafting a story for me?
My apprehensions however were quickly cleared away at a recent advertising meeting at Tiger Oak publications. The managing staff of Seattle magazine described how Frause has always stood out for its commitment to “green practices” and the environmental work the firm does on behalf of its clients.
Alas, it appears that Frause has no evil plan. Perhaps the green symbolism here is a little indulgent, but it is comforting to know that there is a reason for all of this lime opulence.
-Mike Scigliano
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