Frause Gives Back

Two weeks ago I had the privilege of tutoring a few kids at Treehouse, a public-private partnership dedicated to helping children in foster care. Every week Frause sends two employees from their Seattle office to Treehouse for their after-school tutoring program. I was lucky enough to be accompanied by my co-worker Nathan Hambley when we found ourselves helping kids with their math skills.

Thank goodness I was able to file through my dusty cabinets and remember high school algebra! When I first stepped into Treehouse the supervisors asked me how capable I was with junior high and high school math. I mustered up enough confidence to give the answer, “Of course I know algebra!”

Although I was feeling a bit overwhelmed, my 1-2-3’s all came rushing back. Soon I was remembering the FOIL rule and how to find the common denominator. It was such a delight to laugh and giggle with the kids as we worked through math homework. Remembering back to my struggles in high school and the awkward years of junior high, I felt rewarded to give back what I had learned as a child.

I believe my education is a powerful tool and it is necessary to encourage students in the community to achieve the same success. It is also an honor to be a part of a firm such as Frause that gives me the opportunity to give back to the community.

- Sarah Essary

Bon Voyage!

It’s hard to believe that three months have passed by so quickly, but next week will be my last at Frause. When I started my internship back in September, it seemed as though I had all the time in the world to experience life at an agency, but in the blink of an eye, I find myself at the end of my journey with Frause.

My internships prior to Frause prepared me with event planning skills, computer skills and a glimpse of life in healthcare. My experience with Frause was the first time I was able to see life at a PR agency. During my internship, I got to see how we take care of our clients behind the scenes. I was not out roping in new clients or landing stories on the front page, but I was able to participate in the administrative work that all our clients’ need.

One of the most valuable skills I will leave with is the understanding of how to effectively pitch a story to various media outlets and the best way to follow up with individuals after the pitch. That is one skill I had not learned with my previous internships. I also feel like I have learned to manage my time more effectively. Agency life requires you to be dedicated to multiple clients and meet multiple deadlines at a time.

When I look forward to the future, I am not sure where I see myself. I know I want to continue my career in PR and communications, but I am also drawn to the marketing aspects of a company. Regardless of where I end up, I am grateful for my experiences with Frause. Not only am I leaving with new skills, but I now understand how life at an agency works. Frause has played a key role in my journey towards finding the right career for me.

It is now time to continue on my career path. While I do not know where it leads, I am excited for the ride! I would like to thank everyone at Frause for helping me along this journey, and I hope we meet again. Bon Voyage!

-Heidi Gill

Lights, Camera, Frause Visual!

Currently I am sitting at the intern desk located near the new Frause Visual wing of our office. To my right I can see the words “Frause Visual” against a lime green wall, introducing the new addition to Frause – but it didn’t used to be this way.

For the first few months of my internship I was smack dab in the middle of our expansion. Only a few weeks ago there was a giant tarp, “the blob” as we called it, hanging next to me with the intention of devouring my desk every time the wind blew!

The soundtrack of my internship included the harmonious sounds of drilling, hammering and the banter of construction workers. Thank you, Pandora, for supplying me with The New Kids on the Block station, which I listened to every day during the construction.

Now, I am thrilled to announce that Frause Visual has finally opened its doors for business! With the addition of Frause Visual brings in more service offerings: video and audio production, broadcast (TV and radio commercials) and duplication. The existing Frause design services have also been expanded under Frause Visual to include branding, graphic design and Web development.

Jeri Vaughn, czar of Frause Visual, put her heart and soul into the expansion. Every day she would race past my desk trying to make sure Frause Visual would be up and running on time. Vaughn, managing partner and executive producer for Frause Visual, brings more than 20 years of experience to the new venture.

“It’s a pleasure to work with such passionate people,” Vaughn explains. “I am honored to be a part of the Frause family and to be able to expand the definition of full spectrum communications for our clients.”

It has been incredible to see the transformation take place while interning at Frause! From drywall to design, being in the midst of the addition has been a great experience. I’m also proud to have had the recent pleasure of working with Matteo Bava, Erika Sunmark and Susan Lamb, the new Frause Visual team.

Can’t wait to see what’s next. I see big things ahead for Frause!

- Sarah Essary

The Path to Becoming a Well-Rounded PR Professional

As mentioned in my previous posts, I have been focused and enthralled in the world of social media. That said, as I am entering into the working world, I’ve learned that it is extremely important for me to not only understand but be able to participate in the more traditional practices of PR and communication. Living in a time of tweets, texts and technology, it becomes easy to lose that personal connection that is made when dealing with an individual outside of cyber world.

These past few weeks I have had the opportunity to participate in pitching a story for one of our clients. I have sent out press releases before, but this was my first real experience of having to follow-up with a large number of individuals and actively engage people in a conversation on a specific topic.

Having never done this type of thing before, I met with my coworker to get some tips on how to best approach these types of calls to the media and what to say if I left messages. After a little coaching, I began my follow-up process. The first few phone calls were a bit stressful, but luckily, I had written out a script that I could read if I froze up. After several phone calls and messages, I found myself comfortable with initiating dialogue with complete strangers. Not only was I able to present our pitch and sell the story idea in a casual, informative way, but I felt confident in doing so.

I found this project to be very educational and important in helping me on my journey to becoming a more well-rounded practitioner. It forced me to leave the online world, one of which I have grown extremely comfortable and confident in, and result to a more traditional way of communicating and pitching stories. I not only understand how to effectively pitch and sell stories to media outlets, but I also am confident in my ability to do so. Regardless of our societies infatuation with social media, there still in no replacement for the personal relationships one can develop when personally engaging with other individuals.

-Heidi Gill

The Dawning of Social Media

The Financial Times article, “Extreme Teenagers” by Susie Boyt, got me thinking about the origin of social media and how it has evolved.

I started recognizing the wave of social media when I was entering my freshmen year at the University of Oregon. My friend mentioned that she was using an application called “Facebook” to meet people before she moved into the dorms. This socializing-made-easy helped her build relationships with people she wouldn’t have known by simply meeting other coeds face-to-face.

Fast forward only three years and you’ll find many colleges and universities incorporating social media tools into the curriculum. As a public relations major and part of Generation Y, I learned about the importance of Twitter, Facebook, LinkedIn and blogs in my advanced public relations writing course. I never would have thought that social media tools would be so crucial to my education and career!

Social media tools are currently used by public relations practitioners but have always been used by young people. As a result, members of Generation Y are becoming PR machines who will have a major impact in the business world. Executives will now look to younger team members for advice and an understanding of social media. Watch out, there’s a new sheriff (generation) in town!

- Sarah Essary

White House prepares for Chief of Technology

Barack Obama’s historic entrance into the Oval Office marks a first in many ways for our nation including the addition of a Chief of Technology position in the White House. Obama and Biden pledged a new technology plan for our nation during their campaign and now that promise will become a reality.

The Chief of Technology position was created to further propel the government into the 21st century. The Chief of Technology will help the government utilize technology to establish more effective communication with Americans, while helping the government become more transparent to its citizens.

For the first time in history, a vast network of electronic communication tools were used to campaign to the American people in a presidential race. Tools such as text messaging, blogs, Twitter, MySpace and Facebook allowed candidates to connect with people on a new level. Understanding and participating in the electronic age of grassroots marketing has become an invaluable asset to not only companies and individuals, but government, too. This new era of communication is changing the way people interact and share information on a global level.

It is interesting to see how the government, along with business, is beginning to utilize new communication tools to connect with people. I think the addition of the Chief of Technology position will prove to be a valuable asset for the government by helping to create a new connection and understanding with the American people.

-Heidi Gill

Cash is King

A few weeks ago, Bob Frause, founder of Frause, shared his entrepreneurial experience and explained the elements of launching a business at “Marketing Monday,” held by the Seattle Chamber of Commerce. Much to his surprise, many of us Frausers attended.

With over 30 years of experience, Bob Frause stressed the importance of networking. “Contacts are more important than money,” explained Bob. Starting Frause in a one-room office with a donated computer, Bob used his networking skills to grow the agency into a full-spectrum communications firm with over 70 clients and 23 employees in two states.

Bob attributes his success to having a “cash is king” attitude. He believes that utilizing cash rather than credit will benefit the growth of a small business in the long-run. Bob explains that he has never had to use credit against his business and that Frause has never experienced a decline in annual revenue.

It was so exciting to learn the history of Frause and how to start a business! I hope to start my own business one day and will always remember Bob Frause’s wise words.

- Sarah Essary

Frause makes top 100 Fastest-Growing Private Companies

This past week, Frause received word that it had made the top 100 Fastest- Growing Private Companies list in the Puget Sound Business Journal. This is the first time Frause has made the list. The Puget Sound Business Journal is a weekly publication that provides articles and information for the business world in the greater Seattle area.

In order to qualify for the award, each company must achieve year-over-year growth for three years running and have recorded revenue of at least $500,000 in 2005. If a company meets the criteria and is interested in participating, a representative from the company is required to submit revenues for the past three years. Then an independent accounting firm reviews and verifies the figures.

As an intern, I am excited and proud to be working at a firm that is still managing to be successful and grow in a struggling economy. After being at Frause for about a month and a half, I am able to see how an immense amount of hard work can pay off. Several of my coworkers spend long hours in the office and devote a great deal of energy to every detail for their clients. It is encouraging to see their hard work and dedication pay off and that they are recognized for it.

As my college graduation approaches, and with the tumultuous economy in the forefront of my mind, I find it is easy to become discouraged about future employment. Many of the conversations with my peers and professors center around the difficulties college grads have trying to obtain entry-level positions at jobs across the board. With these hard times, some companies lack the funds for entry-level positions.

While these are challenging times, economically, I am hopeful and excited about my future employment. After working at Frause, I have strong faith that hard work and dedication will pay off – even during this historic moment in our economy.

-Heidi Gill

Social Media: Part Deux

To continue our conversation on social media, it is important to understand the options. Most social media tools can be helpful to organizations if used correctly.

“Marketing via Facebook or any another social network needs to be done strategically, using a proper marketing plan. So many people have destroyed their businesses because they abused these networks,” explains Hillel Porath, founder and developer of Iyazam.com.

The most popular social media tools for organizations include:

Blogs
Blogs enable an organization to easily communicate and engage in conversation with their publics at any time. Currently, blogs are one of the most popular social media tools. Sites like Wordpress and Blogger offer organizations the tools to create their own blog quickly and easily.

Twitter
This is one of my favorite social media tools! Twitter is a great way to create a community and to quickly spread information by word of mouth. The site is designed for users to follow companies and individuals as they post short announcements throughout the day about news and discussion topics.

Once a Twitter profile is established and connections are built, the next step is to send out “tweets.” Tweets are 140-character postings that are read by whoever is following your Twitter profile. It is best to mix tweets with organic conversation and organization information. Make sure not to spam or over-tweet because this will turn people away.

Check out my Twitter page: www.twitter.com/ConsumingPR

Facebook and MySpace
Both Facebook and MySpace are social networking sites that allow people and groups to create personalized profiles, which allow for an online community. Organizations can use these tools to post announcements and communicate to their key audiences by responding to comments and questions.

Podcasts
A podcast is audio content, similar to a short radio segment, used to raise awareness about an organization or issue. This social media tool can be posted on a Web site and accessed with an mp3 player for people to easily access the information wherever they may be.

Once you establish a place for conversation between the organization and the audience, it is necessary to frequently update the site. Users will have an expectation for new content once a rhythm is established.

- Sarah Essary

Is it time to jump on the bandwagon?

This image is credited to trevormauch.com

Personally, I feel that many people in my generation fully get the importance of social media. Not only do the majority of us partake in it, we also understand it. In my journalism classes this past year, we were required to start a blog, set up a Twitter account and join LinkedIn. For an entire term, we followed our classmates and various practitioners in the blogosphere. By the end of the term, we were regular social media junkies.

Entering into the working world, interns are all faced with a seasoned generation of practitioners, some of who understand and partake in social media, while others do not. Over the next two weeks, Sarah and I will be writing a two-part series on social media. I will be explaining the importance of it, while Sarah will be explaining the implementation of social media tools.

Part I: The importance of social media
Why should companies blog? Well, there are several reasons. For starters, blogging is a great way to establish positive connections and communicate with your clients and community. Blogging is also a great way to speak out about a company’s, products or actions if they are brought into question by the media or other individuals.

Blogs come in all shapes and forms and can be written by anyone. Individuals often create a blog in order to share their views and opinions with others. Corporate CEOs often author blogs in order to connect and communicate with clients and the community. Newspapers, such as The New York Times, have multiple blogs on their homepage on a wide range of topics and interests. Blogs provide a great outlet for information on a variety of topics from new menu announcements at local restaurants to the unveiling of the latest new technology. Through blogs we are able to hear and share opinions and news with multiple audiences on a global scale.

Another useful social media tool that has become increasingly popular is Twitter. Twitter is a free microblogging tool that allows people to post short updates of up to 140 characters online. Once a profile is created, individuals and/or companies are able to go online and “tweet” about “what they are doing.” These tweets are a way to update friends, clients and coworkers with real-time information. Twitter can be used as part of a communications plan to help reinforce branding, update clients or even attract new traffic to your company’s homepage or blog. Some of the largest companies like Travel Channel, and The New York Times, or well known people like Jeff Jarvis or Barack Obama have Twitter accounts and blogs for people to follow.

Many large companies choose to participate in social media, but just like traditional communication tools, not all social media tools are for every organization. Regardless, it is important for every company to begin to educate themselves on the variety of social media and know the options.

Make sure you check back next week for Sarah’s post on the implementation of social media tools.

-Heidi Gill

Frause Celebrates 10th Anniversary

Saddle up with Frause as we ride in with 10 years of service! On Thursday, Sept. 18, 2008, Frause celebrated its 10th anniversary with a party at Herban Feast at Sodo Park in Seattle.

The night was full of mouth-watering appetizers and delicious drinks to accompany the Town & Country theme. Cowboy hats and penny loafers were the go-to fashion statement for the evening. Everyone had a wonderful time chatting with clients and good friends who helped us reach this important milestone.

Toward the middle of the evening, Bob Frause took the stage to thank clients and employees for an amazing 10 years of business. He also announced his plan to continue lead Frause for an additional 10 years.

Bob presented two awards: one to Duraflame for being the longest Frause private client, and another to King County as the longest Frause public client. Wrapping up the speeches was a video presentation or, more appropriately, a “roast” of BOB, which caused laughter to fill the building.

-Sarah Essary

Faced with geographic challenges

Image courtesy of TriMet

People always made it sound so magical to move to a new, thriving city and become lost in the streets. Well, in my case I took the term “lost” quite literally. When my first day at Frause approached, I searched on Google Maps to find the best route to work. Having learned that I live only 1.3 miles away from the office, I felt quite confident in my public transportation abilities, and to my surprise, the first day went flawlessly!

On my second day at Frause, I now considered myself to be a transportation guru. I climbed up onto the bus confident that the 20 minutes I gave myself to travel the 1.3 miles to work would provide me with plenty of time to grab a Starbucks then stroll in a few minutes early. Needless to say, I ended up on the wrong side of the river! After a nice two-mile trek in my stilettos, my aching feet and I entered the office 45 minutes late and out of breath! Luckily, my co-workers at Frause were understanding of my mishap with the public transportation system. However, I am proud to say that I have found a successful public transit route that takes me to and from work in about 15 minutes!

Before receiving the opportunity to intern at Frause, I had the privilege to intern at Sacred Heart Medical Center in Eugene, Oregon. While at Sacred Heart I worked as the communication liaison from the hospital’s IT division to the public affairs department. Before working at the hospital, I was the March of Dimes Southern Oregon Division’s Special Events Intern. Here I was in charge of the logistics in five counties for the annual March for Babies. Alongside my community director, I helped raise $112,000 for premature babies.

I am very excited to have this opportunity to intern at Frause. Not only do I find my coworkers to be a pleasure, but I also strongly agree with Bob Frause’s code of ethics. I think honesty, loyalty and integrity are undervalued in our society, and I am proud to work at a place that values these virtues so highly. I am excited to spend these next few months blogging about my Frause endeavors, while learning all I can about the world of PR!

Heidi Gill

Anchors Away!

After the culmination of my college career, I’m honored and excited to be working for Frause. Little did I know the office had been without an intern for three weeks! Nathan Hambley, account supervisor, compares the absence to a ship without bearing. I’m sure happy to be of help and keep the team afloat!

Senior year was a blast but I have to admit, I couldn’t wait to get back to the Emerald City. During my college career at the University of Oregon, I took advantage of every opportunity at the School of Journalism through involvement in Allen Hall Public Relations, DuckU News and the Public Relations Student Society of America. As a PRSSA member, the practice of ethical behavior is of utmost importance and it is a privilege to work alongside Bob Frause, the chairman of the PRSA Board of Ethics and Professional Standards.

It is important to be well-rounded in the field of public relations and to understand all forms of media. Blogs are a medium that continues to evolve in the public relations field, providing companies an opportunity to show transparency and quickly communicate. They also serve as outlets for personal expression and ways to exchange new ideas. I, too, have a blog, Consuming PR, where I write about fashion and consumer brands.

With that, I’m pleased to have the opportunity to contribute to the Frause blog!

-Sarah Essary

Farewell, Frause!

As my internship at Frause’ Portland office draws to a close, I’d like to take a minute to reflect on the experience I’ve had here. Ultimately, I moved to Portland in search of something new. Having lived in Wisconsin my entire life, I was urged by friends and relatives to explore a new part of the country. And while the transition from the Midwest to the West Coast proved difficult at times, those who I work with at Frause have done an incredible job of making me feel at home.

Keeping past internships in mind, I came into my first day of work at Frause prepared to make copies and brew coffee. Imagine my surprise, when I was immediately asked to take part in conference calls and participate in client projects. Countless media lists, press releases and follow up-calls later, I have learned about the world of public relations first-hand, which is experience that will certainly benefit me in the future. I have been lucky enough to have worked with Krista Hildebrand and Matt Smedley, who have guided me in honing my skills as a writer and as a communicator. Because of their mentorship and constant encouragement, I am confident that I have acquired the skills and knowledge necessary to pursue a successful career in public relations.

I am beyond grateful to everyone at Frause for allowing me to work in such a creative and dynamic environment – I’ve enjoyed every minute of it! And a special thank you to Krista and Matt for offering a Portland newbie their guidance and friendship, I’ll miss you both.

As for me, I’m headed back to chilly Wisconsin with plenty of trips in the works to visit the West Coast and my friends at Frause.
-Dana

My final entry concluding an inspirational summer as the Seattle intern

What I’ve learned at Frause goes far beyond public relations skills and techniques; and it soars beyond everything that I expected to learn as I headed to Seattle for the summer. Looking back, I realize that I had no idea what to expect. I imagined returning home with an ability to write press releases and create media lists in my sleep, but I never thought that I would have such an appreciation for this experience as I do now, after interning at Frause.

Most important are the professional principles that Frause has instilled in me. I’ve learned a few things here that are more useful to me than any tricks of the trade could be, and I will take this knowledge with me no matter where my career leads.

I have had a glimpse into Bob’s mission to provide a workplace where employees are inspired to be proficient business people before being communicators. This entrepreneurial spirit identifies itself in more ways than just securing new business. On Monday, he explained something that was simple, yet provided so much insight into the company’s philosophy. When discussing the finances of Frause, which are openly shared every Monday morning during team meetings, Bob described his excitement in the company’s success. “It’s not about the money,” he said. “It’s about the team—it’s like going to the World Series. Our team doesn’t play for the money and fame—we play for the game of getting to the Series together."

This notion is driven home in every aspect of the company. Because to Frause, this is the important stuff; success comes when both the clients' and employees' needs are met. Another admirable company goal (which will set the bar high for my future job satisfaction) is for employees to remember Frause as being the best place they have ever worked. This is a critical piece to putting together the Frause puzzle; the company's impressive accomplishments come from a talented and devoted set of team members. I will remember this wherever I work: team chemistry is critical for success.

So, thank you Frause for allowing me to take away experiences and knowledge far more useful than just the basics of PR. The professional insights I have acquired this summer will be applicable to any career path in my future, and that is the most valuable benefit of interning with Frause. -Maia

A Day with DeSantis

Recently, Matt Smedley, a Frause account executive and my go-to-man for any and all intern questions and queries, invited me on a field trip to tour properties designed and maintained by Frause client, DeSantis Landscapes. Having spent the summer after my senior year of high school behind a desk working as an administrative assistant at a landscape architecture firm in Wisconsin, I jumped at the chance to see the properties first hand.

We embarked on our journey to DeSantis’ office in Salem, Ore., with Starbucks in hand and ready to scope out potential media pitch prospects. Upon arrival we were greeted by Dean DeSantis, president of DeSantis Landscapes, and our tour guide for the day. After a quick tour of the office, we jumped into Dean’s hybrid company car to head to the first property. DeSantis’ choice of company car candidly reflects the company’s eco-friendly commitment to natural landscape and sustainable design. We arrived at the first site on our tour; a luxury property where DeSantis had previously created a fire pit area and was currently working on various stonework projects. Realizing our awe at the magnitude of the property, Dean assured us that DeSantis works on a multitude of properties ranging from commercial to residential. With our dropped jaws back intact, we continued on our way, stopping at various properties each with unique design and maintenance needs. We ended our tour at a favorite property of Dean’s – the home of his parents.



As we strolled through the backyard of the DeSantis home, admiring the plethora of flowers, plants, and ornaments, Dean fielded our questions regarding his company’s history, services and projects. We took pictures and made notes while Dean expressed ideas for articles and properties he’d like to see featured. As Dean and Matt talked, I came to realize the rapport the two shared went beyond business; they spoke of family, pets, and weekend plans. Essentially, the trip to DeSantis Landscapes instilled in me a greater knowledge of the client’s business as well as the invaluable lesson of the importance of maintaining exceptional client and customer relationships.

-Dana

I am away from my desk right now...

While I do spend my fair share of time deeply immersed in Excel spreadsheets, I have to agree with Dana that there are perks to interning at Frause that I can’t imagine experiencing anywhere else.

The first perk I encountered after being here for only a week was “iPod Fridays.” As the work day comes to a close an hour early, the wine glasses begin to dance off their shelves to our living room where we pop open the bottles and celebrate the weekend’s arrival.

The client events that I have been lucky enough to attend are also notable. Whether it’s a launch of the latest Starbucks product, or a remarkable trip to Carnation, WA, I have had experiences in a couple of months that you just don’t get at most jobs. A few weeks ago I was invited to tour Carnation Farm, located about 40 minutes northeast of Seattle; the farm was recently purchased by Camp Korey, the newest Hole in the Wall camp. From outstanding views to warm Nestle chocolate chip cookies, our morning at the farm was like a mini-vacation that ended too early.

Photo by Nathan Hambley

Although a media dinner was admittedly one thing that I may have dreamed of attending while interning at Frause, I never thought I actually would. Well, lo and behold I was invited to attend the Oceanaire Seafood Room’s salmon media dinner, and it was one of the best meals I have had in a long time. With three different kinds of fresh northwest salmon, good wine and great company, the evening was a blast—I’m looking forward to the next one!

I can’t forget to mention the afternoon in June when we all left work at noon to enjoy Mexican and margaritas for lunch, followed by a trip to Belltown to see "Sex and the City."

We spend an exorbitant amount of time tackling projects together, but what’s great about Frause is their recognition of the fact that as creative people, we need to get out and enjoy each other away from the bounds of the office. Team work can be done while having fun too. So, cheers to the weekend—I’m off to an oyster shucking demo at the Oceanaire!
-Maia

Not all internships are created equally

Somewhere around the turn of semester, college students feel the pressure from parents, peers and the dreaded guidance counselor to land a “competitive internship.” Gone are the days of odd jobs and lazy summers spent on the lake, because – haven’t you heard? Working 9:00 to 5:00 paper clipping documents and filing papers at your dad’s friend’s brother’s financial firm is in! Did I mention that you won’t be paid? Scratch that, you will be paid – in “experience,” that is. For more on the harsh reality of unpaid internships, check out a recent Oregonian article. As if your situation isn’t bleak enough, don’t expect much hands–on experience in dealing with clients or much face time with your employer.

But have no fear my collegiate friend. If you’re able to tear yourself away from those mailing labels and envelopes, and see your computer over those stacks of invoices, you should perhaps look into an internship that not only pays, but more importantly, actively involves you in client relations and genuinely fosters your creativity and business mindset.

Since day–one of my internship with Frause, I’ve been encouraged to dive head first into the world of PR. Whether it’s through making calls to contacts, writing press releases, or sitting in on conference calls, my life as a Frause intern has proven atypical to that of most interns. It’s certainly rare as an intern to receive so much personal attention and advice from your employer, but it’s even rarer for an intern to feel so appreciated by those you work for. Frause specializes in skillful communication, and this expertise certainly shows in their interaction with clients and with one another. Ultimately, it comes as no surprise to me that Frause is often regarded as being a premier place to work, because take it from a girl who knows, it’s an intern’s utopia.

-Dana