Life will always have many unanswered questions. Where is the ChapStick? Why did Charlie bite my finger? What is the evolution of dance? And it’s questions like these that help lead us closer to modern-day communications Holy Grail: getting a video to go viral.
The truth is no one can make a video viral - that is up to the public. What you can do is take a lesson from these videos and include their basic elements to increase viewership. Recently, Puget Sound Starts Here solicited Frause’s expertise in social marketing; the use of marketing techniques used to bring about social change as opposed to a physical product. They needed a new way to teach residents about the negative effects pet waste has on the Puget Sound, particularly dog poop left by owners. What was our recommended fix? A comprehensive and interactive social media campaign centered around a dog poop rap video. Seriously. Check out Scooppoop.org and just try not to sing along!
We worked with video production company Seedwell to create a spoof video that has already taken on a life of its own—since launching last week, it has already garnered over 15,000 hits.
Here at Frause, when it comes to social marketing, we know that telling someone what to do won’t necessarily get them to do it. With the scoop poop campaign, we simply take a fun approach to change people’s awareness and behavior. My prediction is that in the weeks and months ahead, it will be an enormous success.
Just remember: the next time your dog drops a deuce, do the dog doogity and scoop it up!
-Emily Nauseda
Thursday, June 30, 2011
Tuesday, June 28, 2011
The Lions Roar, "PR!"
Last week I spent much of my free time daydreaming of Cannes, France. This city is known to be the pinnacle of luxury, yet if I had one wish it would not be to sip champagne on one of the many yachts surrounding the city, basking in my own perceived glory. My wish would be to attend the annual International Festival of Creativity, also known as the Cannes Lions, which ended Saturday. Every summer thousands of delegates representing communications firms from over 90 countries head to Cannes for this seven-day festival, which includes sessions with thought-leaders, seminars, galas and the illustrious Lion awards, given to firms for their work exhibiting creativity in both idea and execution.
The Cannes Lions became even more exciting in 2009, when the festival announced the addition of the PR Lions awards. This enhancement recognized the shift we are seeing in the communications field. In today’s culture of media clutter, communications firms cannot rely on the success of one-time campaigns to capture audiences. Public Relations provide a consistent voice, rather than one sound bite in a sea of advertising.
Categories for the PR Lions include campaigns ranging from entertainment to financial services, as well as technique awards for best practices in social media, media relations and live events. This year, creative firm Clemenger BBDO of Melbourne, Australia won the ultimate honor of the Grand Prix PR Lion for their campaign, “Break Up” for National Australia Bank.
Although Frause is 5,431.131 miles away from Cannes (to be precise), I see the same Lion-worthy PR practices here on a daily basis. The Frause team not only preserves client reputation, but builds it through creativity and effective strategy. A quick look at Frause’s website makes that clear: “If the approach or action isn’t improving the client’s bottom line or furthering the
company’s goals, we challenge the value. We’re not afraid to rock the boat, but we’ll see you through waters both rough and calm.” Although I may not be on my yacht at Cannes yet, I’m enjoying my time sailing with Frause.
-Emily Nauseda
The Cannes Lions became even more exciting in 2009, when the festival announced the addition of the PR Lions awards. This enhancement recognized the shift we are seeing in the communications field. In today’s culture of media clutter, communications firms cannot rely on the success of one-time campaigns to capture audiences. Public Relations provide a consistent voice, rather than one sound bite in a sea of advertising.
Categories for the PR Lions include campaigns ranging from entertainment to financial services, as well as technique awards for best practices in social media, media relations and live events. This year, creative firm Clemenger BBDO of Melbourne, Australia won the ultimate honor of the Grand Prix PR Lion for their campaign, “Break Up” for National Australia Bank.
Although Frause is 5,431.131 miles away from Cannes (to be precise), I see the same Lion-worthy PR practices here on a daily basis. The Frause team not only preserves client reputation, but builds it through creativity and effective strategy. A quick look at Frause’s website makes that clear: “If the approach or action isn’t improving the client’s bottom line or furthering the
company’s goals, we challenge the value. We’re not afraid to rock the boat, but we’ll see you through waters both rough and calm.” Although I may not be on my yacht at Cannes yet, I’m enjoying my time sailing with Frause.
-Emily Nauseda
Tuesday, June 21, 2011
To Do: Internship
Hi there! I’m Emily Nauseda, Frause’s newest summer intern. I currently attend Seattle University, majoring in Strategic Communications with a minor in Entrepreneurship and Innovation. Besides the obligatory personal background (my favorite color is green, I’m from Santa Cruz, California, and my sign is Aries), I thought I would share one interesting fact that has shaped my life in a massive way: I am obsessed with lists. You will never find a blank sticky note in my house, and to further my addiction, I color code everything with my trusty multi-colored pen.
I have already received a few questions about my color system and ever-present Swiss Army-style writing implement here at Frause. Checklists and color coding are important to me because they remind me of my goals, and what it takes to reach them. Checking a task off of my list is my ultimate form of euphoria, so you can only imagine how happy I was when last month I crossed a few big red words off of my master list: “get an internship at Frause.”
Frause’s internship program has been on my master list for two years now. I discovered Frause when I met Richard Kendall through Seattle University’s Public Relations Student Society of America (PRSSA) chapter. Upon touring the Frause office, it was clear where I wanted to end up as an intern. And after countless networking events, meetings, club tours and visits to Frause’s website, I am proud to be the new fly on the wall in Frause’s office. My internship has already been full of the unexpected.
Nothing here is mundane, which makes it perfect for my list addiction. Every morning I come into the office, and even before our morning meetings, I have at least five things to do. By the end of the day, my list is transformed into a beautiful, multicolored work of art, although I doubt anyone would want to buy it. To give you an idea of what I’m talking about, here are some excerpts from my list yesterday:
• Meeting 1, meeting 2, meeting 3, meeting 4
• Get watch (things move fast around here)
• Research client’s restaurant
• Attend video shoot about picking up dog poop
• Call Facebook (sounds a lot easier than it is)
• Write press release
• Create media list
• Brainstorm blog post
I felt like a pig in Angry Birds getting all of these tasks hurled at me, but it was exhilarating. To me, lists like the ones I am creating at Frause are the breeding ground for innovation. They enable you to generate ideas, get them out of your head, on paper and into the world, all while saving your sanity. A menial checklist may not seem like it holds much power, but it is the key to accomplishing goals. Frause’s aptly named blog, “Write This Down,” reiterates this. During my time here, I hope to not only check many tasks off my list, but add new ideas to it as well. Stay tuned for more highlights of my master list here at Frause!
-Emily Nauseda
I have already received a few questions about my color system and ever-present Swiss Army-style writing implement here at Frause. Checklists and color coding are important to me because they remind me of my goals, and what it takes to reach them. Checking a task off of my list is my ultimate form of euphoria, so you can only imagine how happy I was when last month I crossed a few big red words off of my master list: “get an internship at Frause.”
Frause’s internship program has been on my master list for two years now. I discovered Frause when I met Richard Kendall through Seattle University’s Public Relations Student Society of America (PRSSA) chapter. Upon touring the Frause office, it was clear where I wanted to end up as an intern. And after countless networking events, meetings, club tours and visits to Frause’s website, I am proud to be the new fly on the wall in Frause’s office. My internship has already been full of the unexpected.
Nothing here is mundane, which makes it perfect for my list addiction. Every morning I come into the office, and even before our morning meetings, I have at least five things to do. By the end of the day, my list is transformed into a beautiful, multicolored work of art, although I doubt anyone would want to buy it. To give you an idea of what I’m talking about, here are some excerpts from my list yesterday:
• Meeting 1, meeting 2, meeting 3, meeting 4
• Get watch (things move fast around here)
• Research client’s restaurant
• Attend video shoot about picking up dog poop
• Call Facebook (sounds a lot easier than it is)
• Write press release
• Create media list
• Brainstorm blog post
I felt like a pig in Angry Birds getting all of these tasks hurled at me, but it was exhilarating. To me, lists like the ones I am creating at Frause are the breeding ground for innovation. They enable you to generate ideas, get them out of your head, on paper and into the world, all while saving your sanity. A menial checklist may not seem like it holds much power, but it is the key to accomplishing goals. Frause’s aptly named blog, “Write This Down,” reiterates this. During my time here, I hope to not only check many tasks off my list, but add new ideas to it as well. Stay tuned for more highlights of my master list here at Frause!
-Emily Nauseda
Friday, June 10, 2011
Parting Words.
When I began my Frause internship back in April, I was told it would be shorter than the standard term, but I didn’t expect it would go by this quickly.
During my time here, I learned important PR tools and practices. I built media lists, wrote pitches, and drafted social media content. I also got to join a meeting with a freelance writer to pitch story ideas, participate in a product marketing brainstorm session, and conduct preliminary research for a future Frause publication. Throughout all of this, I received a firsthand understanding of the fast-paced inner-workings of an agency.
Beyond the PR realm, I gained significant practice in how to manage my time, both inside and outside the firm. Rather than simply clocking in and out, I was responsible for keeping track of my time spent on each client and project, holding myself accountable for every quarter-hour. This allowed me to see exactly how much time I was spending on a particular assignment. I discovered that if it was taking hours to finish something, typically this was because I was over-thinking it and in fact the task was much simpler than I had imagined. When giving advice to future Frause interns, every intern stresses the importance and value of asking questions. I certainly echo this; you’ll save yourself a lot of time in the long run!
Fitting both a full class schedule and 20 hours a week at Frause into the five-day work week was one of the biggest struggles I encountered over the quarter. There were days when I had class in the morning, immediately followed by work, with meetings and a night class to round out my evening. Having only the weekend and an occasional evening to complete my coursework, I learned to make the most of the little time I had available.
The best part of my internship at Frause has been the experience and understanding I’ve gained through working alongside such an amazing team. I’ve especially appreciated the supportive, cohesive and fun environment Frause provides in addition to the wealth of PR knowledge available within these walls.
While I am sad to be leaving Frause, I am about to embark on a new adventure! Less than two weeks from today, I will have traveled nearly 7,000 miles across a time difference of nine hours to spend my summer vacationing in Israel. When I return in August, I will have the opportunity to reconnect with the Frause team at the company picnic—so this isn’t goodbye just yet!
-Emily Levine
During my time here, I learned important PR tools and practices. I built media lists, wrote pitches, and drafted social media content. I also got to join a meeting with a freelance writer to pitch story ideas, participate in a product marketing brainstorm session, and conduct preliminary research for a future Frause publication. Throughout all of this, I received a firsthand understanding of the fast-paced inner-workings of an agency.
Beyond the PR realm, I gained significant practice in how to manage my time, both inside and outside the firm. Rather than simply clocking in and out, I was responsible for keeping track of my time spent on each client and project, holding myself accountable for every quarter-hour. This allowed me to see exactly how much time I was spending on a particular assignment. I discovered that if it was taking hours to finish something, typically this was because I was over-thinking it and in fact the task was much simpler than I had imagined. When giving advice to future Frause interns, every intern stresses the importance and value of asking questions. I certainly echo this; you’ll save yourself a lot of time in the long run!
Fitting both a full class schedule and 20 hours a week at Frause into the five-day work week was one of the biggest struggles I encountered over the quarter. There were days when I had class in the morning, immediately followed by work, with meetings and a night class to round out my evening. Having only the weekend and an occasional evening to complete my coursework, I learned to make the most of the little time I had available.
The best part of my internship at Frause has been the experience and understanding I’ve gained through working alongside such an amazing team. I’ve especially appreciated the supportive, cohesive and fun environment Frause provides in addition to the wealth of PR knowledge available within these walls.
While I am sad to be leaving Frause, I am about to embark on a new adventure! Less than two weeks from today, I will have traveled nearly 7,000 miles across a time difference of nine hours to spend my summer vacationing in Israel. When I return in August, I will have the opportunity to reconnect with the Frause team at the company picnic—so this isn’t goodbye just yet!
-Emily Levine
Monday, June 6, 2011
Getting into the weeds at Frause
Even though the environment here is often frenetic, with account teams constantly juggling multiple projects, I’m not talking about those kinds of weeds. I’m talking about a recent experience where I worked alongside some of the Frause team outside the office. We participated in Seattle Works Day, an annual event organized by Seattle Works that links volunteers to various community service projects throughout Seattle. In one single Saturday afternoon, Seattle Works brought together 1,500 volunteers for a combined 5,000 hours of service!
Nicole served as team leader for “Team Volunteer Park” which included Amy, Brook, Nathan and me. Our project was to remove ivy and other stubborn weeds from a section of Volunteer Park between the greenhouse and the playground. This particular area was completely overgrown with underground networks of ivy roots and thorny weeds half my height. Over the course of the three and a half hour event, our team of 23 was able to clear the area, cover the ground with wood chips, and even continue to pull up additional weeds well beyond our designated section.
This event was just one example of Frause’s dedication to Corporate Social Responsibility. CSR is a company’s policy of taking responsibility for its actions and encouraging a positive impact on the environment, communities, and across the public sphere. Frause not only exercises CSR in its business practices, the company’s employees are encouraged to become involved in the greater community as individuals. In fact, Frause job descriptions include a required portion of time spent in community development, with this time increasing alongside seniority. Account Executives and Supervisors are also expected to be active in at least one organization and serve on at least one committee.
Nicole has been involved with Seattle Works for the last three years, using her knowledge of social media to benefit the organization as both a volunteer and committee member. As a team leader for Seattle Works Day, she was responsible for putting together a team of at least 10 people, many of whom ended up being her fellow Frausties. I am proud to be part of a team of people who dedicate so much of their free time to the greater community, and who continually support one another in their work outside of the office.
Before and After:
-Emily Levine
Tuesday, May 24, 2011
The old school nuts and bolts of PR
Each day at Frause is different, and my workload often fluctuates, but often the assignments come in piles.
Take for example one recent Tuesday afternoon. A mailing consisting of 713-pieces had to be organized, stuffed, stamped, and fixed with mailing labels— all by 5 p.m. The previous day was spent wrestling with computer glitches and technical problems in an attempt to prepare and print the labels. In the process I learned all about Microsoft Word’s “mail merge” function, which I’ve realized is an extremely useful and time-saving tool.
By Tuesday, I knew my afternoon at Frause was going to be jam-packed and a little hectic. The calendar was blocked off, and those of us who were available dedicated time to getting the materials prepped for the mail. Hurrying through the stacks of envelopes, it seemed like we were making good time, until we passed 4 p.m. and the question hovered, “Would we be able to finish in time?”
Well, that last hour was madness, but sure enough, we were able to complete the piles and even caught a stack of materials that were missing their stamps. Taking the boxes down to the lobby at just about 5 p.m. on the dot, we found ourselves in fact well ahead of the postman’s pickup.
While stuffing and stamping envelopes isn’t exactly cutting-edge PR work, it comes with a nice reward at the end: The satisfaction of dropping giant stacks of mail into the post office drop box and knowing our selected target audiences will soon be learning about our clients!
-Emily Levine
Friday, April 22, 2011
Two Roads Diverged in a Lime Green Office
Everyone has heard the age-old cliché, “Do what you love and the money will follow,” and I’m sure most would agree that happiness and passion should have the greatest impact on what one chooses to do in life, rather than money-making potential or social pressure.
Yet so many of us give up our childhood dreams and put our hobbies on the back burner so we can devote our time to what are considered to be more practical endeavors. We work towards careers that promise financial stability or an elite reputation. We strain ourselves to complete greater levels of education, not necessarily for the enhanced knowledge, but for the increase in pay and honor that comes with the credentials. This emphasis on achieving, outdoing and accomplishing early often leads to individuals sacrificing their well-being.
College is frequently said to be the best years of our lives. It’s the stage in between being underage and dependent and being a true adult in the real world with real responsibilities. College allows us to explore our interests and have a good time while preparing for that big step out the door. But as the job market gets increasingly competitive, there is greater pressure on college students to work harder, gain experience earlier and exchange hobbies for resume builders, all while working towards a concrete goal.
I entered college with only a vague interest in communication, which managed to stick as I took several classes in the department. I was often asked what I hoped to do with a communication degree, and I struggled to answer. That is-- until I discovered public relations. Between PR classes and practical application towards representing my sorority, the PR work that I’ve been involved with has been inspiring and enjoyable for me. I soon realized, after pleasantly spending countless hours refining a simple flyer or revising a newsletter submission, that I could actually make a career out of this.
My experience at Frause has been exactly how I always imagined my ideal job should be; enjoyable, interesting and exciting. I look forward to work every day and I voluntarily come in early and stay late. On many occasions I’ve found myself so caught up in a project that I lose track of time, only to discover it is already past 5:00.
Even when I’ve struggled with a research assignment or been given a seemingly tedious task, the difference between the work that I do at Frause and my various class assignments is that the former has a purpose. Everything I do here contributes to a bigger picture project or objective, and I get to participate in what will ultimately produce significant impacts for clients, the agency or consumers. Moreover, there is a genuine sense of accomplishment with the completion of every task; a feeling that far exceeds the mere relief that comes with the submission of a school project.
I’ve noticed that part of the reason the atmosphere at Frause is so positive and fun is that everyone here is not only enthusiastic about PR, but they each have paired their enthusiasm with a particular topic or project they are especially passionate about as well. Not only is the PR work itself fun, but applying it to another personal interest creates an inspiring synergy. No matter how my interests might change, I think I will always be able to incorporate my passions into PR work.
-Emily Levine
Yet so many of us give up our childhood dreams and put our hobbies on the back burner so we can devote our time to what are considered to be more practical endeavors. We work towards careers that promise financial stability or an elite reputation. We strain ourselves to complete greater levels of education, not necessarily for the enhanced knowledge, but for the increase in pay and honor that comes with the credentials. This emphasis on achieving, outdoing and accomplishing early often leads to individuals sacrificing their well-being.
College is frequently said to be the best years of our lives. It’s the stage in between being underage and dependent and being a true adult in the real world with real responsibilities. College allows us to explore our interests and have a good time while preparing for that big step out the door. But as the job market gets increasingly competitive, there is greater pressure on college students to work harder, gain experience earlier and exchange hobbies for resume builders, all while working towards a concrete goal.
I entered college with only a vague interest in communication, which managed to stick as I took several classes in the department. I was often asked what I hoped to do with a communication degree, and I struggled to answer. That is-- until I discovered public relations. Between PR classes and practical application towards representing my sorority, the PR work that I’ve been involved with has been inspiring and enjoyable for me. I soon realized, after pleasantly spending countless hours refining a simple flyer or revising a newsletter submission, that I could actually make a career out of this.
My experience at Frause has been exactly how I always imagined my ideal job should be; enjoyable, interesting and exciting. I look forward to work every day and I voluntarily come in early and stay late. On many occasions I’ve found myself so caught up in a project that I lose track of time, only to discover it is already past 5:00.
Even when I’ve struggled with a research assignment or been given a seemingly tedious task, the difference between the work that I do at Frause and my various class assignments is that the former has a purpose. Everything I do here contributes to a bigger picture project or objective, and I get to participate in what will ultimately produce significant impacts for clients, the agency or consumers. Moreover, there is a genuine sense of accomplishment with the completion of every task; a feeling that far exceeds the mere relief that comes with the submission of a school project.
I’ve noticed that part of the reason the atmosphere at Frause is so positive and fun is that everyone here is not only enthusiastic about PR, but they each have paired their enthusiasm with a particular topic or project they are especially passionate about as well. Not only is the PR work itself fun, but applying it to another personal interest creates an inspiring synergy. No matter how my interests might change, I think I will always be able to incorporate my passions into PR work.
-Emily Levine
Thursday, April 14, 2011
New Dog in the Pack
I’m Emily Levine and I am excited to be Frause’s spring intern! Like other Frause interns before me, I discovered the company through Kathleen Fearn-Banks’ PR class, Public Relations and Society. This course exposed me to the various aspects of public relations and provided an opportunity to visit Seattle area PR firms. I was in a group assigned to visit Frause, and upon seeing the agency’s Seattle office and meeting the people there, I knew this was somewhere I wanted to work. I applied shortly thereafter, but assumed they would prefer someone with more PR experience than myself. But lo and behold I got the job!
Having applied to countless jobs and internships over the course of the year, I was used to sending out my materials and never hearing a word from the companies. So I was happily surprised when, during my spring break, I received an email from Nathan Hambley, asking to set up an interview for a summer internship at Frause. During the interview I learned there was a vacancy for the spring intern position, and I could actually be hired for the present term.
I was so excited to have an amazing opportunity at my fingertips, and when I received the notification that Frause wanted to hire me, I couldn’t have been more thrilled. Everything worked out so well. Just a month and a half ago I was sitting in the small conference room with five other classmates, listening to Amy Graham share her impressive resume and her path to Frause, and now here I am one of the team.
After being in the office for only half a day I already feel welcomed, integrated and comfortable in the office and with the rest of the employees. The atmosphere at Frause is fun and relaxed, and though my first day has been low key I know there is plenty of work ahead. I’m excited to start helping on projects and learning from the rest of the team. Stay tuned for more of my experiences as a Frause intern!
Friday, March 25, 2011
An Exploration of Cuisine
As I wrapped up my senior year of high school, there was only one thought in my mind, “I got into college!” Through all of the excitement, I forgot to think about whether or not I would be forever eating top ramen and hot pockets. Since I was a student-athlete, I was required to purchase the most expensive meal plan.
It took until my sophomore year to realize how expensive on-campus dining was. Most meals range from $10-$15; most are not the healthiest either, often built around high-carbohydrate low-nutrient items like pizza and quesadillas. I then began to explore the local eats adjacent to campus.
Across the street from Seattle University on 12th avenue is Lemongrass, a Vietnamese restaurant offering traditional dishes like the lemongrass beef platter and the grilled pork chops, shrimp cake and sunny side egg with rice. It’s cheaper, healthier and much better than anything on Campus—and just across the street!
A bit further afield on Capitol Hill is The Honey Hole, which serves some of the best hot sandwiches I’ve ever had. They have great burgers too. Traveling southwest of Capitol Hill is Dragonfish, which has an excellent happy hour. Diners can choose from $2.95 half sushi rolls and small plates to $5.95 small plates and rice bowls. The point is, if SU students are willing to walk a bit for lunch, they’ll be rewarded.
Although I have gotten the chance to eat at many great restaurants, there are still dozens to explore. For example, word is that local Tom Douglas’ restaurant "Serious Pie” has some of the tastiest, most exquisite pizzas in the Seattle area. On the pricier end, Japonessa on 1st avenue is said to be the newest, trendy-hipster sushi establishment. With rolls upwards of $18 and named, “Last Samurai” and “Madrid Moon”, I better bring my wallet and my appetite.
During my internship at Frause, I have gotten the chance to work on various accounts in the restaurant industry. One in particular is Rover’s in Madison Valley. Although I have not yet eaten there, I am excited to be able to try their poached petrale sole which is prepared in the video below by Robert Sevcik, Chef de Cuisine at Rover’s.
There are benefits to on-campus dining including the convenience. However, I encourage student’s to go out and get the most for their money. It enables one to not get stuck eating the same thing every day. Nevertheless, enjoy college, do an internship, and eat well!
-William Tsang
It took until my sophomore year to realize how expensive on-campus dining was. Most meals range from $10-$15; most are not the healthiest either, often built around high-carbohydrate low-nutrient items like pizza and quesadillas. I then began to explore the local eats adjacent to campus.
Across the street from Seattle University on 12th avenue is Lemongrass, a Vietnamese restaurant offering traditional dishes like the lemongrass beef platter and the grilled pork chops, shrimp cake and sunny side egg with rice. It’s cheaper, healthier and much better than anything on Campus—and just across the street!
A bit further afield on Capitol Hill is The Honey Hole, which serves some of the best hot sandwiches I’ve ever had. They have great burgers too. Traveling southwest of Capitol Hill is Dragonfish, which has an excellent happy hour. Diners can choose from $2.95 half sushi rolls and small plates to $5.95 small plates and rice bowls. The point is, if SU students are willing to walk a bit for lunch, they’ll be rewarded.
Although I have gotten the chance to eat at many great restaurants, there are still dozens to explore. For example, word is that local Tom Douglas’ restaurant "Serious Pie” has some of the tastiest, most exquisite pizzas in the Seattle area. On the pricier end, Japonessa on 1st avenue is said to be the newest, trendy-hipster sushi establishment. With rolls upwards of $18 and named, “Last Samurai” and “Madrid Moon”, I better bring my wallet and my appetite.
During my internship at Frause, I have gotten the chance to work on various accounts in the restaurant industry. One in particular is Rover’s in Madison Valley. Although I have not yet eaten there, I am excited to be able to try their poached petrale sole which is prepared in the video below by Robert Sevcik, Chef de Cuisine at Rover’s.
There are benefits to on-campus dining including the convenience. However, I encourage student’s to go out and get the most for their money. It enables one to not get stuck eating the same thing every day. Nevertheless, enjoy college, do an internship, and eat well!
-William Tsang
Tuesday, March 22, 2011
Hello Frause!
Hi everyone, my name is William Tsang and I’m a marketing major at Seattle University. During my time there, I’ve taken many marketing courses, from Consumer Behavior to Market Research and International Marketing. However, I have never taken a specific course on advertising or public relations, subjects I’ve always wanted to be more knowledgeable of. My major is a broad one, and it has given me the chance to explore many of the various channels within the public-facing side of business, but until my internship at Frause, PR and advertising were pretty much foreign worlds to me.
When I began the search for a new internship this quarter, I had three goals in mind. I wanted to be somewhere with a tight-knit company culture involved in marketing or a related field. I also wanted a fun environment where the people had a passion for what they did. After interviewing at multiple agencies, I knew Frause was where I wanted to be.
When I started my internship here at the Frause office in Seattle, I was ready to be immersed in all that the public relations world has to offer. From writing effective press releases to assisting the account executives, I began to absorb the language and contribute something of my own; I worked to become part of the agency’s creativity and insightfulness.
One of the things I’ve learned at Frause is that as long as you’re working hard and have good intentions, mistakes are not bad things. I have learned that there is nothing more important than asking questions and asking if assistance is needed on additional projects. The individuals at the agency could have not been more welcoming as I got a chance to meet with each one and learn their specific focuses and backgrounds.
I have another month left here at Frause and I am still learning more that I ever have before.
When I began the search for a new internship this quarter, I had three goals in mind. I wanted to be somewhere with a tight-knit company culture involved in marketing or a related field. I also wanted a fun environment where the people had a passion for what they did. After interviewing at multiple agencies, I knew Frause was where I wanted to be.
When I started my internship here at the Frause office in Seattle, I was ready to be immersed in all that the public relations world has to offer. From writing effective press releases to assisting the account executives, I began to absorb the language and contribute something of my own; I worked to become part of the agency’s creativity and insightfulness.
One of the things I’ve learned at Frause is that as long as you’re working hard and have good intentions, mistakes are not bad things. I have learned that there is nothing more important than asking questions and asking if assistance is needed on additional projects. The individuals at the agency could have not been more welcoming as I got a chance to meet with each one and learn their specific focuses and backgrounds.
I have another month left here at Frause and I am still learning more that I ever have before.
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