If you’re looking to stay connected with Frause and hear more about our work (And our play!), make sure to follow us on Twitter and like us on Facebook for the latest news.
-Emily Nauseda
Wednesday, August 31, 2011
Frause Fun
After my eleven weeks here, I have noticed that although many factors go into the equation for Frause success, one of the biggest factors is hard work. That’s not to say we don’t know how to have a good time, though. Last weekend, the Frause team took some time off to enjoy the beautiful summer weather at Bob Frause’s home on Whidbey Island. Here are a few of my favorite photos from the day:
If you’re looking to stay connected with Frause and hear more about our work (And our play!), make sure to follow us on Twitter and like us on Facebook for the latest news.
-Emily Nauseda
If you’re looking to stay connected with Frause and hear more about our work (And our play!), make sure to follow us on Twitter and like us on Facebook for the latest news.
-Emily Nauseda
Wednesday, August 24, 2011
Frause Mavens
When I was younger, I had no idea what I wanted to be when I grew up. One year I aspired to be a judge, the next, a paleontologist and the next, a firefighter. The thrill was less about the jobs, and more about learning all I could about them. As I went through high school with no career path to call my own, I realized what I loved most was learning. Knowing I couldn’t be a student forever, I sought a new way to parlay learning into a career and found public relations.
Since public relations firms tend to represent a wide variety of clients, I get to learn about trends in many different industries, and share my knowledge and ideas to benefit others. As Malcolm Gladwell describes in his book The Tipping Point, I get to be a maven — an information broker who shares and trades what they know. As an intern at Frause, I am learning about these ever-changing industries from the pros. But who do they learn from? This week, I wanted to showcase the “must read” blogs and publications that the Frause team uses to get their news:
Sustainability: GreenBiz
Restaurants: Eater Seattle
Built Environment: Seattle’s Daily Journal of Commerce
Social Media: Mashable
Local Government: Crosscut
Graphic Design: HOW Design
Real Estate: Curbed Seattle
Can’t get enough? You can always check out the Frause professional blog to see what the office is buzzing about!
Since public relations firms tend to represent a wide variety of clients, I get to learn about trends in many different industries, and share my knowledge and ideas to benefit others. As Malcolm Gladwell describes in his book The Tipping Point, I get to be a maven — an information broker who shares and trades what they know. As an intern at Frause, I am learning about these ever-changing industries from the pros. But who do they learn from? This week, I wanted to showcase the “must read” blogs and publications that the Frause team uses to get their news:
Sustainability: GreenBiz
Restaurants: Eater Seattle
Built Environment: Seattle’s Daily Journal of Commerce
Social Media: Mashable
Local Government: Crosscut
Graphic Design: HOW Design
Real Estate: Curbed Seattle
Can’t get enough? You can always check out the Frause professional blog to see what the office is buzzing about!
-Emily Nauseda
Wednesday, August 17, 2011
The Creative Class
Here at Frause, we’re a full spectrum agency, which means that we go above and beyond traditional PR to bring clients services in branding, social media, website and graphic design and much more. Seattle is such a perfect fit for our agency because of the rising creative class in our population. As originally described by author and researcher Richard Florida, the creative class is driven, innovative, individualistic and yes- very creative. Frause is composed of many of these innovative minds, but I wanted to highlight one person in particular this week.
Meet Katy Harrison, a rising star in the design world. Since my time began here at Frause, I have seen Katy produce amazing work. Need an example? Look no further than the Dog Doogity website, which she designed and created. She even hand-drew the Dog Doogity dance movies which can be downloaded on the site. When she’s not doodling in her notepad, Katy told me she finds inspiration from simple things. As we were sitting in a mediocre restaurant frequented by the downtown lunch scene, Katy pointed out small details I failed to notice. She showed me the blue ombré color effect of each tile on the wall, and the resourceful way the restaurant used baskets turned upside-down as lamps. Suddenly my lunch spot seemed a lot more upscale.
As an intern, I find so much to learn from the people I work with here, but I chose to write about Katy in particular not only because I have always been fascinated by design, but also because she, too, was a Frause intern!
-Emily Nauseda
Meet Katy Harrison, a rising star in the design world. Since my time began here at Frause, I have seen Katy produce amazing work. Need an example? Look no further than the Dog Doogity website, which she designed and created. She even hand-drew the Dog Doogity dance movies which can be downloaded on the site. When she’s not doodling in her notepad, Katy told me she finds inspiration from simple things. As we were sitting in a mediocre restaurant frequented by the downtown lunch scene, Katy pointed out small details I failed to notice. She showed me the blue ombré color effect of each tile on the wall, and the resourceful way the restaurant used baskets turned upside-down as lamps. Suddenly my lunch spot seemed a lot more upscale.
As an intern, I find so much to learn from the people I work with here, but I chose to write about Katy in particular not only because I have always been fascinated by design, but also because she, too, was a Frause intern!
-Emily Nauseda
Thursday, August 11, 2011
Frause Goes Golfing
Last week the Frause Team went to Interbay Golf Course for our second annual tournament. I started out with a set of clubs, and I left with a newfound appreciation for a sport I had had little previous experience with.
The golfers played a game called best ball, which seemed quite symbolic of the great team dynamic we have at Frause. For those unfamiliar with best ball, it is a game where foursomes of golfers play their own golf balls, but proceed forward based on the best stroke of the bunch. At Frause, although many of us work on various accounts individually, we use gatherings like our morning huddle to talk about clients, best practices in the industry and to bounce ideas off one another. Essentially, we take advantage of our team member’s strengths the same way everyone did playing best ball.
-Emily Nauseda
The golfers played a game called best ball, which seemed quite symbolic of the great team dynamic we have at Frause. For those unfamiliar with best ball, it is a game where foursomes of golfers play their own golf balls, but proceed forward based on the best stroke of the bunch. At Frause, although many of us work on various accounts individually, we use gatherings like our morning huddle to talk about clients, best practices in the industry and to bounce ideas off one another. Essentially, we take advantage of our team member’s strengths the same way everyone did playing best ball.
-Emily Nauseda
Thursday, August 4, 2011
Word Wednesdays
Oh, Wednesday! How you are overlooked as a source of entertainment and enjoyment. Although Wednesday is typically one of the busiest and most hectic days, at Frause it is also one of our favorites. Here, it isn’t just Wednesday; it’s Word Wednesday.
Every Word Wednesday, the Frause team gathers in our morning huddle to discuss grammar, etymology and the ever-controversial Oxford comma. Lately we have been holding competitions to see who can define the most obscure words correctly. In PR, words are the tools of our trade. And we have a lot of them. According to the Oxford English Dictionary, there are 600,000 words and phrases in the English language. Among the most recent are “auto-complete,” “brain candy” and “cryonaut.” Look them up and maybe you will gain some insight into today’s pop culture. The most commonly used word, you ask? “The.” According to the Oxford English Corpus, it has been used almost 100 million times since the spring of 2010- I’ve already used it eleven times, and that’s just in the past few minutes!
This week, we talked about the appropriate use of hyphens. For example, I dream of living in a 6,000-square-foot loft on the waterfront, although I currently live in an apartment that is only 800 square feet. I still dare to dream. We also had a competition to correctly match these definitions. Can you match them correctly?
-Emily Nauseda
Every Word Wednesday, the Frause team gathers in our morning huddle to discuss grammar, etymology and the ever-controversial Oxford comma. Lately we have been holding competitions to see who can define the most obscure words correctly. In PR, words are the tools of our trade. And we have a lot of them. According to the Oxford English Dictionary, there are 600,000 words and phrases in the English language. Among the most recent are “auto-complete,” “brain candy” and “cryonaut.” Look them up and maybe you will gain some insight into today’s pop culture. The most commonly used word, you ask? “The.” According to the Oxford English Corpus, it has been used almost 100 million times since the spring of 2010- I’ve already used it eleven times, and that’s just in the past few minutes!
This week, we talked about the appropriate use of hyphens. For example, I dream of living in a 6,000-square-foot loft on the waterfront, although I currently live in an apartment that is only 800 square feet. I still dare to dream. We also had a competition to correctly match these definitions. Can you match them correctly?
And now, Word Wednesdays will be even better because everyone can participate. Like us on Facebook and stay tuned for our Word Wednesday posts!
-Emily Nauseda
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